New Customer Opex tracks user-defined operating expenses allocated to first-time buyer orders.
NC Opex = SUM ( Order Cost Entries ) WHERE category = Operating Expenses AND customer_type = new_customer
| Metric | Definition |
|---|
| Order Cost Entries | User-defined costs configured in Upstack Cost Settings |
| category = Operating Expenses | Filters to costs categorized as opex |
| customer_type = new_customer | Filters to first-time buyer orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Costs, Shopify |
| Aggregation | Sum |
Example
Your Shopify store has $15,000 in operating expenses for 200 new customer orders.
| Metric | Value | Calculation |
|---|
| New Customer Orders | 200 | First-time buyers |
| NC Opex | $15,000 | Sum of opex cost entries |
| NC Opex Per Order | $75.00 | $15,000 ÷ 200 |
How It Works
Operating expenses are allocated to new customer orders based on your cost configuration. This helps you understand the true overhead burden of customer acquisition including rent, salaries, and other fixed costs.
When to Use
| Scenario | Action |
|---|
| Complete acquisition cost | Include opex in new customer profitability |
| Break-even analysis | Understand overhead per new customer |
| Scaling decisions | Model how NC opex changes with acquisition volume |
| NC vs RC opex comparison | Compare overhead allocation |
| Metric | Relationship |
|---|
| Opex | Total operating expenses for all orders |
| RC Opex | Opex for returning customer orders |
| NC Agency Fees | Agency costs for new customers |
| NC Total Cost | All costs for new customer orders |
