New Customer Agency Fees: Acquisition Agency Costs

New Customer Agency Fees tracks user-defined agency costs allocated to first-time buyer orders.

Formula

NC Agency Fees = SUM ( Order Cost Entries ) WHERE category = Agency Fees AND customer_type = new_customer

Formula Components

Metric	Definition
Order Cost Entries	User-defined costs configured in Upstack Cost Settings
category = Agency Fees	Filters to costs categorized as agency fees
customer_type = new_customer	Filters to first-time buyer orders

Metadata
Type	Currency
Data Source	Upstack Costs, Shopify
Aggregation	Sum

Example

Your Shopify store has $10,000 in agency fees for 200 new customer orders.

Metric	Value	Calculation
New Customer Orders	200	First-time buyers
NC Agency Fees	$10,000	Sum of agency cost entries
NC Agency Fees Per Order	$50.00	$10,000 ÷ 200

This represents the portion of agency costs attributable to customer acquisition.

How It Works

Agency fees are allocated to new customer orders based on your cost configuration. This helps you understand the true cost of acquisition including external agency management fees for prospecting campaigns.

When to Use

Scenario	Action
True CAC calculation	Include agency fees in acquisition cost
Agency performance evaluation	Compare NC agency costs to acquisition results
In-house vs agency comparison	Model acquisition cost differences
Budget planning	Understand agency impact on NC margins

Metric	Relationship
Agency Fees	Total agency fees for all orders
RC Agency Fees	Agency fees for returning customer orders
NC Marketing Cost	Other marketing costs for new customers
CAC	Customer acquisition cost

See all Contribution Margin metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics