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RC CM3 per Order is the contribution margin on an average repeat order after marketing order fees and your total ad spend. It doesn’t include recurring expenses or variable costs.

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Formula

RC CM3 per Order = ( RC CM2 − RC Marketing order fees − Total Ad Spend ) ÷ Returning Customer Orders

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Formula Components

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Example

750 repeat orders in a month:

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How It Works

The numerator uses costs stored on returning customer orders plus your total ad spend. Upstack doesn’t split ad spend between new and returning customers, so NC CM3 per Order subtracts the same full amount. Recurring expenses and Variable costs in the Marketing category are not included. They reduce dollar RC CM3 by the returning customer share, but not this per-order figure. So RC CM3 per Order won’t match RC CM3 ÷ returning customer orders when you have those costs.

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When to Use

See all Contribution Margin metrics →