NC CM3 per Order measures the average contribution margin per new customer order—what each first-time buyer order contributes after marketing costs.
NC CM3 per Order = NC CM3 ÷ New Customer Orders
| Metric | Definition |
|---|
| NC CM3 | New customer contribution margin |
| New Customers | Count of new customer orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Average |
Example
New customers generated $15,000 CM3 from 500 orders.
| Component | Value | Calculation |
|---|
| NC CM3 | $15,000 | Contribution margin |
| NC Orders | 500 | First-time orders |
| NC CM3 per Order | $30 | $15,000 ÷ 500 |
How It Works
NC CM3 per Order shows the contribution margin from each new customer order after marketing costs. A positive NC CM3 per Order means new customer acquisition is profitable at the contribution margin level.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition profitability | Ensure NC CM3 per Order is positive |
| Comparing segments | Benchmark against RC CM3 per Order |
| Marketing efficiency | Track how campaigns affect NC CM3 per Order |
| Growth planning | Use NC CM3 per Order for scaling projections |
| Metric | Relationship |
|---|
| NC CM3 | Total new customer contribution margin |
| RC CM3 per Order | Contribution margin per repeat order |
| NC CM4 per Order | Operating profit per new customer order |
