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Blended metrics aggregate advertising data from all connected ad platforms—Meta, Google, and TikTok—into unified performance views. Instead of checking each platform separately, see total spend, combined reach, and overall efficiency in one place.
Data Sources: Meta Ads, Google Ads, TikTok Ads
Total Metrics: 134
Action Metric Groups: 24

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How These Metrics Are Organized

Blended metrics are split into two groups:
  • Core metrics (52) — spend, audience, clicks, efficiency, and video metrics that live directly under this channel
  • Action metric groups (24) — per-action folders pairing a conversion or engagement event with its value and cost-per-action metrics

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Action Metric Groups

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Why Use Blended Metrics

  • Unified view: See total marketing performance without platform-switching
  • Budget analysis: Track combined spend and efficiency across all channels
  • Cross-platform reach: Understand total audience exposure
  • Simplified reporting: Export single metrics instead of platform-by-platform data

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How Blended Metrics Work

Blended metrics aggregate data from each connected ad platform:
  1. Meta Ads — Campaign, ad set, and ad-level data via Marketing API
  2. Google Ads — Campaign performance via Google Ads API
  3. TikTok Ads — Campaign data via TikTok Marketing API
Data is pulled daily and aggregated at the metric level. Platform-specific breakdowns remain available in their respective metric categories.

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Which spend the cost-per metrics use

Blended Spend, Blended ROAS, Blended CPA, Blended CPC, Blended CPM, and the other general cost metrics use spend from every connected platform. Cost-per and ROAS metrics for specific actions count spend only from the platforms that report that action, so a platform that reports nothing for the action doesn’t raise its cost: The app shows the basis in each formula, for example Meta + TikTok Spend ÷ Add to Carts.