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Spend metrics track total advertising investment across all connected ad platforms. Use these to understand total budget allocation and calculate blended efficiency metrics.
Data Source: Meta Ads, Google Ads, TikTok Ads (aggregated)
Metrics: 1

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Metrics in This Group

MetricDescriptionWhen to Use
Blended Ad SpendTotal amount spent on advertising across all channelsMeasure total advertising investment

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How These Metrics Relate

Blended Spend is the foundation for all blended efficiency calculations. It aggregates spend from Meta, Google, TikTok, and any other connected advertising platforms.

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Choosing the Right Metric

  • Total budget tracking: Use Blended Spend to see total advertising investment
  • Platform comparison: Compare with Meta Ad Spend or Google Ad Spend for platform breakdowns