Meta New Customer ROAS measures the return on ad spend specifically from first-time buyers acquired through your Meta campaigns.
Meta NC ROAS = Meta New Customer Purchases Value ÷ Meta Spend
Example
Your Black Friday campaign spent $5,000 on Meta ads and generated $12,500 in revenue from first-time buyers.
How It Works
This metric isolates revenue from customers making their first purchase, excluding repeat buyers. Meta identifies new customers using your customer list uploads or the new customer signal configured in your pixel. A NC ROAS of 2.5x means you earn $2.50 from new buyers for every $1 spent on ads.
When to Use
