Formula
ACR Percentage = Attributed Conversions ÷ Total Conversions × 100
Formula Components
Example
Your store achieved 68.4% ACR last month, meaning Meta attributed over two-thirds of your conversions to specific ad interactions.How It Works
ACR reflects how well Meta can trace conversions back to ad touches. Higher ACR comes from better match key coverage—sending hashed emails, phone numbers, and external IDs with your events. When ACR is low, Meta’s ad optimization algorithms have less signal to work with, reducing campaign effectiveness.When to Use
Related Metrics
See all EMQ metrics →