High AOV Purchases: Track Above-Average Order Value Conversions

High AOV Purchases counts purchase events where the order value exceeds your Shopify store’s average order value threshold.

Formula

High AOV Purchases = COUNT ( Purchases ) WHERE order_value > average_order_value

Formula Components

Metric	Definition
Purchases	All purchase events tracked by the Upstack pixel from your Shopify checkout
order_value > average_order_value	Filters to orders exceeding your store’s calculated average order value

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Order Value Segment	Purchases	% of Total	Avg Order Value
High AOV (>$85)	312	28%	$142
Standard AOV (≤$85)	788	72%	$62
Total	1,100	100%	$85

Order Value Segment

Purchases

% of Total

Avg Order Value

High AOV (>$85)

312

28%

$142

Standard AOV (≤$85)

788

72%

$62

Total

1,100

100%

$85

How It Works

The Upstack pixel tracks every purchase event on your Shopify store and calculates whether each order exceeds your store’s average order value. High AOV purchases are counted when the order value surpasses this threshold, helping you identify premium buyers and higher-value conversion patterns across your marketing channels.

When to Use

Scenario	Action
Optimizing for premium customers	Target campaigns to drive more high AOV conversions
Evaluating product bundling effectiveness	Track whether bundles increase high AOV purchase volume
Assessing channel quality	Compare high AOV purchase rates across traffic sources
Building value-based audiences	Identify and retarget customers who make above-average purchases

Metric	Relationship
All Purchases	Total purchases including all order values
Purchases Value	Total revenue from all purchase events
Average Conversion Value	Average order value across all conversions

Metric

Relationship

All Purchases

Total purchases including all order values

Purchases Value

Total revenue from all purchase events

Average Conversion Value

Average order value across all conversions

METRICS

High AOV Purchases: Track Above-Average Order Value Conversions

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics