High AOV Purchases counts purchase events where the order value exceeds your Shopify store’s average order value threshold.
High AOV Purchases = COUNT ( Purchases ) WHERE order_value > average_order_value
| Metric | Definition |
|---|
| Purchases | All purchase events tracked by the Upstack pixel from your Shopify checkout |
| order_value > average_order_value | Filters to orders exceeding your store’s calculated average order value |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Count |
Example
Your Shopify store recorded 312 high AOV purchases in February with an average order value of $85:
| Order Value Segment | Purchases | % of Total | Avg Order Value |
|---|
| High AOV (>$85) | 312 | 28% | $142 |
| Standard AOV (≤$85) | 788 | 72% | $62 |
| Total | 1,100 | 100% | $85 |
How It Works
The Upstack pixel tracks every purchase event on your Shopify store and calculates whether each order exceeds your store’s average order value. High AOV purchases are counted when the order value surpasses this threshold, helping you identify premium buyers and higher-value conversion patterns across your marketing channels.
When to Use
| Scenario | Action |
|---|
| Optimizing for premium customers | Target campaigns to drive more high AOV conversions |
| Evaluating product bundling effectiveness | Track whether bundles increase high AOV purchase volume |
| Assessing channel quality | Compare high AOV purchase rates across traffic sources |
| Building value-based audiences | Identify and retarget customers who make above-average purchases |
| Metric | Relationship |
|---|
| All Purchases | Total purchases including all order values |
| Purchases Value | Total revenue from all purchase events |
| Average Conversion Value | Average order value across all conversions |
