The average monetary value of each conversion event.
| Metric | Definition |
|---|
| Conversion Value | Sum of all revenue from attributed conversion events |
| Conversions | Count of attributed conversion events |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Average |
Example
With $47,500 in conversion value from 950 conversions:
| Metric | Value |
|---|
| Conversion Value | $47,500 |
| Conversions | 950 |
| Average Conversion Value | $50.00 |
How It Works
This metric divides total conversion value by the number of conversions. It reveals the typical order size or deal value driven by your marketing, helping you understand conversion quality, not just quantity.
When to Use
| Scenario | Action |
|---|
| ACV increasing | Campaigns attracting higher-value customers—scale them |
| ACV dropping | Check if discounts or lower-tier products dominate conversions |
| Comparing channels | Identify which platforms drive premium vs. budget customers |
| Setting CPA targets | Ensure CPA stays below ACV for profitable acquisition |
| Metric | Relationship |
|---|
| Conversion Value | The numerator (total revenue) |
| Conversions | The denominator (event count) |
| Unique Converters | Distinct people who converted |
