All Purchases counts every completed purchase event across your Shopify store, regardless of customer type or order source.
All Purchases = COUNT ( Purchase Events )
| Metric | Definition |
|---|
| Purchase Events | Individual completed order events tracked by the Upstack Pixel from your Shopify checkout |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Count |
Example
Your Shopify store completed 847 purchases this week across all customer segments.
| Customer Type | Purchases | % of Total |
|---|
| New Customers | 412 | 48.6% |
| Returning Customers | 389 | 45.9% |
| Subscription Initial | 46 | 5.4% |
| Total (All Purchases) | 847 | 100% |
How It Works
All Purchases aggregates every completed order event tracked by the Upstack Pixel, combining new customer purchases, returning customer purchases, subscription orders, and all other purchase types into a single unified count. This metric is server-generated from your Shopify order data for consistent destination tracking across all advertising platforms.
When to Use
| Scenario | Action |
|---|
| Measuring overall store conversion volume | Use All Purchases as your primary conversion count |
| Setting up conversion tracking for ad platforms | Send All Purchases to Meta, Google, and TikTok destinations |
| Comparing total performance across time periods | Track All Purchases week-over-week or month-over-month |
| Building a unified conversion funnel | Start with All Purchases before segmenting by customer type |
| Metric | Relationship |
|---|
| Purchases | Original purchase event count before customer segmentation |
| New Customer Purchases | Subset: first-time customer orders only |
| Returning Customer Purchases | Subset: repeat customer orders only |
