All Purchases: Track Total Shopify Store Conversions

All Purchases counts every completed purchase event across your Shopify store, regardless of customer type or order source.

Formula

All Purchases = COUNT ( Purchase Events )

Formula Components

Metric	Definition
Purchase Events	Individual completed order events tracked by the Upstack Pixel from your Shopify checkout

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Example

Your Shopify store completed 847 purchases this week across all customer segments.

Customer Type	Purchases	% of Total
New Customers	412	48.6%
Returning Customers	389	45.9%
Subscription Initial	46	5.4%
Total (All Purchases)	847	100%

How It Works

All Purchases aggregates every completed order event tracked by the Upstack Pixel, combining new customer purchases, returning customer purchases, subscription orders, and all other purchase types into a single unified count. This metric is server-generated from your Shopify order data for consistent destination tracking across all advertising platforms.

When to Use

Scenario	Action
Measuring overall store conversion volume	Use All Purchases as your primary conversion count
Setting up conversion tracking for ad platforms	Send All Purchases to Meta, Google, and TikTok destinations
Comparing total performance across time periods	Track All Purchases week-over-week or month-over-month
Building a unified conversion funnel	Start with All Purchases before segmenting by customer type

Metric	Relationship
Purchases	Original purchase event count before customer segmentation
New Customer Purchases	Subset: first-time customer orders only
Returning Customer Purchases	Subset: repeat customer orders only

See all Conversions metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics