CM2 per Order: Variable Margin per Order

CM2 per Order measures the average variable margin contribution per order—how much each order contributes after COGS, fulfillment, and transaction costs.

Formula

CM2 per Order = CM2 ÷ Orders

Formula Components

Metric	Definition
CM2 (After Fulfillment)	Total variable margin
Orders	Total order count

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Average

Example

Your Shopify store has $62,500 CM2 from 1,250 orders.

Component	Value	Calculation
CM2	$62,500	Total variable margin
Orders	1,250	Order count
CM2 per Order	$50	$62,500 ÷ 1,250

How It Works

CM2 per Order shows the average contribution each order makes after variable costs. This is the margin available per order to cover marketing and fixed costs. Use it to set CPA targets—if CM2 per Order is $50, your CPA should be below $50 for profitability.

When to Use

Scenario	Action
Setting CPA targets	CM2 per Order is your maximum CPA for breakeven
Comparing order economics	Track CM2 per Order across product categories
Optimizing order value	Find ways to increase margin per transaction
Channel evaluation	Compare CM2 per Order across acquisition channels

Metric	Relationship
CM2	Total variable margin
CM1 per Order	Gross margin per order
CPA	Cost per acquisition to compare against

See all Contribution Margin metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics