CM2 per Order measures the average variable margin contribution per order—how much each order contributes after COGS, fulfillment, and transaction costs.
CM2 per Order = CM2 ÷ Orders
| Metric | Definition |
|---|
| CM2 (After Fulfillment) | Total variable margin |
| Orders | Total order count |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Average |
Example
Your Shopify store has $62,500 CM2 from 1,250 orders.
| Component | Value | Calculation |
|---|
| CM2 | $62,500 | Total variable margin |
| Orders | 1,250 | Order count |
| CM2 per Order | $50 | $62,500 ÷ 1,250 |
How It Works
CM2 per Order shows the average contribution each order makes after variable costs. This is the margin available per order to cover marketing and fixed costs. Use it to set CPA targets—if CM2 per Order is $50, your CPA should be below $50 for profitability.
When to Use
| Scenario | Action |
|---|
| Setting CPA targets | CM2 per Order is your maximum CPA for breakeven |
| Comparing order economics | Track CM2 per Order across product categories |
| Optimizing order value | Find ways to increase margin per transaction |
| Channel evaluation | Compare CM2 per Order across acquisition channels |
| Metric | Relationship |
|---|
| CM2 | Total variable margin |
| CM1 per Order | Gross margin per order |
| CPA | Cost per acquisition to compare against |
