CM4 per Order measures the average operating profit per order—your true profit contribution from each transaction after all costs.
CM4 per Order = CM4 ÷ Orders
| Metric | Definition |
|---|
| CM4 (Operating Profit) | Total operating profit |
| Orders | Total order count |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Average |
Example
Your Shopify store has $20,000 CM4 from 1,250 orders.
| Component | Value | Calculation |
|---|
| CM4 | $20,000 | Total operating profit |
| Orders | 1,250 | Order count |
| CM4 per Order | $16 | $20,000 ÷ 1,250 |
How It Works
CM4 per Order shows your true profit per transaction after all costs—COGS, fulfillment, marketing, agency fees, and OPEX. This is the ultimate unit economics metric. A $16 CM4 per Order means each order generates $16 in operating profit.
When to Use
| Scenario | Action |
|---|
| Measuring unit economics | Know your true profit per order |
| Growth planning | Multiply CM4 per Order by projected orders |
| Comparing periods | Track how efficiency changes over time |
| Investment decisions | Use CM4 per Order to evaluate scaling viability |
| Metric | Relationship |
|---|
| CM4 | Total operating profit |
| CM3 per Order | Contribution margin per order |
| Orders | Order count |
