CM3 per Order: Contribution Margin per Order

CM3 per Order measures the average contribution margin per order—how much each order contributes to profit after all variable costs and marketing.

Formula

CM3 per Order = CM3 ÷ Orders

Formula Components

Metric	Definition
CM3 (Contribution Margin)	Total contribution margin
Orders	Total order count

Metadata
Type	Currency
Data Source	Shopify, Upstack Costs
Aggregation	Average

Example

Your Shopify store has $42,500 CM3 from 1,250 orders.

Component	Value	Calculation
CM3	$42,500	Total contribution margin
Orders	1,250	Order count
CM3 per Order	$34	$42,500 ÷ 1,250

How It Works

CM3 per Order shows the profit contribution each order makes after marketing costs. This is what remains per order to cover agency fees, OPEX, and other fixed costs. A positive CM3 per Order means orders are contributing to profit.

When to Use

Scenario	Action
Measuring order profitability	Ensure CM3 per Order is positive
Comparing channels	Identify which channels deliver highest CM3 per Order
Optimizing marketing spend	Track how spend changes affect CM3 per Order
Break-even analysis	Know your minimum orders to cover fixed costs

Metric	Relationship
CM3	Total contribution margin
CM2 per Order	Variable margin per order
CM4 per Order	Operating profit per order

See all Contribution Margin metrics →

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics