CM3 per Order measures the average contribution margin per order—how much each order contributes to profit after all variable costs and marketing.
CM3 per Order = CM3 ÷ Orders
| Metric | Definition |
|---|
| CM3 (Contribution Margin) | Total contribution margin |
| Orders | Total order count |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify, Upstack Costs |
| Aggregation | Average |
Example
Your Shopify store has $42,500 CM3 from 1,250 orders.
| Component | Value | Calculation |
|---|
| CM3 | $42,500 | Total contribution margin |
| Orders | 1,250 | Order count |
| CM3 per Order | $34 | $42,500 ÷ 1,250 |
How It Works
CM3 per Order shows the profit contribution each order makes after marketing costs. This is what remains per order to cover agency fees, OPEX, and other fixed costs. A positive CM3 per Order means orders are contributing to profit.
When to Use
| Scenario | Action |
|---|
| Measuring order profitability | Ensure CM3 per Order is positive |
| Comparing channels | Identify which channels deliver highest CM3 per Order |
| Optimizing marketing spend | Track how spend changes affect CM3 per Order |
| Break-even analysis | Know your minimum orders to cover fixed costs |
| Metric | Relationship |
|---|
| CM3 | Total contribution margin |
| CM2 per Order | Variable margin per order |
| CM4 per Order | Operating profit per order |
