Formula
New Customers = COUNT DISTINCT ( Customer ID ) WHERE customer_type = new_customer
Formula Components
Example
Your store acquired 1,247 new customers in March:
Each customer appears only once—in the week of their first-ever purchase. The NC Orders count is slightly higher because some new customers placed multiple orders in the same week.
How It Works
A customer is classified as “new” based on their entire purchase history with your store, not just the selected period. If someone has never ordered before and places their first order during the reporting period, they count as a new customer. This classification uses Shopify’s customer records to verify first-purchase status.When to Use
Related Metrics
See all Customers metrics →