Formula
New Customers = COUNT DISTINCT ( Customer ID ) WHERE customer_type = new_customer
Formula Components
Example
Your store acquired 1,247 new customers in March:
Each customer appears only once, in the week of their first order. NC Orders matches New Customers because only that first order counts as a new customer order. A second order the same week is a returning customer order. On large stores the two can differ slightly, because Upstack counts distinct customers with an approximate distinct count.
How It Works
Upstack marks one order per Shopify customer as their new customer order: the earliest order that isn’t cancelled, across all the orders Upstack has received for your store, not just the selected period. A customer counts in New Customers for the period that order falls in. Orders without a Shopify customer attached are never new customer orders. See customer type.When to Use
Related Metrics
See all Customers metrics →