New Customer Gross Profit: Acquisition Product Profitability

New Customer Gross Profit measures revenue minus COGS from first-time buyer orders. It shows product-level profitability for acquisition.

Formula

NC Gross Profit = NC Net Revenue − NC COGS

Formula Components

Metric	Definition
NC Net Revenue	Net revenue from new customer orders
NC COGS	Cost of goods sold for new customer orders

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your Shopify store generated $40,000 in new customer net revenue with $18,000 in COGS.

Metric	Value	Calculation
NC Net Revenue	$40,000	After discounts/refunds
NC COGS	$18,000	Product costs
NC Gross Profit	$22,000	$40,000 − $18,000

A new customer gross profit of $22,000 represents the product-level profit from acquisition before operating costs.

How It Works

NC Gross Profit isolates the gross margin contribution from new customer orders. This helps you understand if acquired customers are buying profitable products, which is essential for LTV:CAC calculations.

When to Use

Scenario	Action
Acquisition profitability	Understand first-order gross margin
Product mix analysis	See if new customers buy high-margin products
CAC payback planning	Compare NC gross profit to CAC
NC vs RC comparison	Compare acquisition vs retention gross margins

Metric	Relationship
Gross Profit	Total gross profit for all orders
RC Gross Profit	Gross profit from returning customers
NC Contribution Margin	NC gross profit minus variable costs
NC COGS	The cost component subtracted

See all Contribution Margin metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics