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Cost of goods sold for orders placed by new customers—used to calculate new customer gross margin.

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Formula

New Customer COGS = SUM ( Product Cost ) WHERE customer_type = new_customer

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Formula Components

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Example

Your store generated $18,340 in new customer COGS this month from 412 first-time orders: New customers have slightly lower margins due to higher average discount rates on acquisition offers.

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How It Works

New Customer COGS sums the product costs for all orders placed by first-time buyers during the selected period. Product costs come from Shopify variant cost data. This metric is essential for calculating whether your customer acquisition costs can be recovered from first-order profit.

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When to Use

See all COGS metrics →