trial_converted Event - Upstack Data

Fires when a trial converts to a paid subscription. This is a key conversion event for measuring trial success.

JavaScript

window._upstack('track', 'trial_converted', {
  accountId: 'acct_abc123',
  subscriptionId: 'sub_def456',
  planId: 'plan_pro_monthly',
  planName: 'Pro Plan',
  mrr: 9900,
  billingInterval: 'month'
});

Properties

Property	Type	Required	Description
accountId	string	No	Account identifier
subscriptionId	string	No	New subscription ID
planId	string	No	Converted plan identifier
planName	string	No	Plan display name
mrr	number	No	Monthly recurring revenue in cents
billingInterval	string	No	`month` or `year`

When to Fire

After first successful payment
When Stripe subscription status changes from trialing to active
After payment method is charged successfully

Track mrr to measure trial-to-paid conversion value and calculate average revenue per converted trial.