The total monetary value of all conversions attributed to your advertising across Meta, Google, and TikTok combined.
Blended Conversions Value = SUM ( Conversion Value ) ACROSS all platforms
| Metric | Definition |
|---|
| Meta Conversions Value | Total value of conversions attributed to Meta Ads |
| Google Conversions Value | Total value of conversions attributed to Google Ads |
| TikTok Conversions Value | Total value of conversions attributed to TikTok Ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your advertising generated $87,450 in total conversion value across all channels last month:
| Platform | Conversion Value | Share |
|---|
| Meta Ads | $43,725 | 50.0% |
| Google Ads | $30,608 | 35.0% |
| TikTok Ads | $13,117 | 15.0% |
| Blended Total | $87,450 | 100% |
How It Works
Blended Conversions Value aggregates the monetary value of all conversion events from each connected advertising platform. Each platform reports conversion values based on their tracking—purchases, leads, sign-ups, and other goals with assigned values. The blended total provides a unified view of ad-driven revenue without manual spreadsheet aggregation.
When to Use
| Scenario | Action |
|---|
| Measuring total ad-attributed value | Track blended conversions value for aggregate monetary impact |
| Calculating blended ROAS | Divide Blended Conversions Value by Blended Spend |
| Comparing platform ROI | Break down by platform to see value distribution |
| Executive reporting | Present unified conversion value across all paid channels |
| Metric | Relationship |
|---|
| Blended Conversions | Count of conversions that produced this value |
| Blended ROAS | Blended Conversions Value ÷ Blended Spend |
| Blended Spend | Total cost to generate these conversions |
