The total amount of money spent on advertising across all connected ad platforms.
Blended Spend = SUM ( Ad Spend ) ACROSS Meta Ads, Google Ads, TikTok Ads
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your marketing campaigns spent $24,750 across all channels this month:
| Platform | Spend | Share |
|---|
| Meta Ads | $12,400 | 50% |
| Google Ads | $8,600 | 35% |
| TikTok Ads | $3,750 | 15% |
How It Works
Blended Spend aggregates advertising costs from all connected ad platforms into a single metric. Data syncs daily from each platform’s reporting API. Currency conversions use the exchange rate at time of spend.
When to Use
| Scenario | Action |
|---|
| Total budget tracking | Monitor overall marketing investment |
| Calculating blended ROAS | Divide total revenue by Blended Spend |
| Budget pacing | Compare actual spend against monthly targets |
| CFO reporting | Provide single source of truth for ad investment |
| Metric | Relationship |
|---|
| Blended Impressions | Reach generated by this spend |
| Blended ROAS | Revenue ÷ Blended Spend |
| Blended CPA | Blended Spend ÷ Conversions |
