Blended Spend: Total Ad Spend Across All Channels

The total amount of money spent on advertising across all connected ad platforms.

Formula

Blended Spend = SUM ( Ad Spend ) ACROSS Meta Ads, Google Ads, TikTok Ads

Metadata
Type	Currency
Data Source	Meta Ads, Google Ads, TikTok Ads
Aggregation	Sum

Example

Your marketing campaigns spent $24,750 across all channels this month:

Platform	Spend	Share
Meta Ads	$12,400	50%
Google Ads	$8,600	35%
TikTok Ads	$3,750	15%

How It Works

Blended Spend aggregates advertising costs from all connected ad platforms into a single metric. Data syncs daily from each platform’s reporting API. Currency conversions use the exchange rate at time of spend.

When to Use

Scenario	Action
Total budget tracking	Monitor overall marketing investment
Calculating blended ROAS	Divide total revenue by Blended Spend
Budget pacing	Compare actual spend against monthly targets
CFO reporting	Provide single source of truth for ad investment

Metric	Relationship
Blended Impressions	Reach generated by this spend
Blended ROAS	Revenue ÷ Blended Spend
Blended CPA	Blended Spend ÷ Conversions

See all Blended Spend metrics →

Blended Spend Blended Audience

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics