Google Cost per All Conversions measures how much you spend on average to drive each conversion action across all goal types in Google Ads.
| Metric | Definition |
|---|
| Google Spend | Total amount spent on Google Ads campaigns |
| Google All Conversions | Total count of all conversion actions tracked by Google Ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Google Ads |
| Aggregation | Ratio |
Example
Your brand awareness campaign spent $3,200 in March and generated 640 all conversions (including purchases, sign-ups, and video views).
| Campaign | Spend | All Conversions | Cost/All Conv. |
|---|
| Brand Awareness | $3,200 | 640 | $5.00 |
| Retargeting | $1,800 | 450 | $4.00 |
| Shopping | $4,500 | 300 | $15.00 |
How It Works
Google calculates this metric by dividing your total ad spend by the number of all conversions recorded. Unlike standard cost-per-conversion, this includes every conversion action—purchases, leads, phone calls, app installs, and micro-conversions like video engagement or page views.
When to Use
| Scenario | Action |
|---|
| Comparing full-funnel efficiency | Use to evaluate campaigns tracking multiple conversion types |
| Assessing awareness campaigns | Benchmark cost efficiency when optimizing for video views or engagement |
| Evaluating lead gen performance | Track cost across form fills, calls, and chat initiations |
| Setting bidding targets | Inform target CPA strategies that include all goal types |
| Metric | Relationship |
|---|
| Google Spend | Numerator in this formula |
| Google All Conversions | Denominator in this formula |
