Google CPV measures how much you pay on average each time someone watches your Google video ad.
| Metric | Definition |
|---|
| Google Spend | Total amount spent on Google advertising |
| Google Video Views | Number of times users watched your Google video ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Google Ads |
| Aggregation | Ratio |
Example
A skincare brand runs YouTube ads promoting their new serum. Here’s their weekly performance:
| Campaign | Spend | Video Views | CPV |
|---|
| Product Demo | $850 | 42,500 | $0.02 |
| Brand Story | $1,200 | 30,000 | $0.04 |
| Tutorial Series | $650 | 65,000 | $0.01 |
How It Works
Google CPV divides your total ad spend by the number of video views. A view is typically counted when someone watches at least 30 seconds of your video (or the entire video if shorter). Lower CPV means you’re paying less for each viewer to engage with your video content.
When to Use
| Scenario | Action |
|---|
| Comparing video campaign efficiency | Lower CPV indicates better cost efficiency per viewer |
| Setting video campaign budgets | Use historical CPV to forecast costs for target view counts |
| Optimizing creative performance | Test different video formats and track CPV changes |
| Benchmarking against industry standards | Compare your CPV to vertical averages |
| Metric | Relationship |
|---|
| Google Video Views | The denominator—total views driving your CPV |
| Google Spend | The numerator—total cost divided by views |
