Google CPV: Video Ad Cost Efficiency

Google CPV measures how much you pay on average each time someone watches your Google video ad.

Formula

Google CPV = Google Spend ÷ Google Video Views

Formula Components

Metric	Definition
Google Spend	Total amount spent on Google advertising
Google Video Views	Number of times users watched your Google video ads

Metadata
Type	Currency
Data Source	Google Ads
Aggregation	Ratio

Example

A skincare brand runs YouTube ads promoting their new serum. Here’s their weekly performance:

Campaign	Spend	Video Views	CPV
Product Demo	$850	42,500	$0.02
Brand Story	$1,200	30,000	$0.04
Tutorial Series	$650	65,000	$0.01

The Tutorial Series campaign delivers the lowest CPV at $0.01 per view, making it the most efficient for building video engagement.

How It Works

Google CPV divides your total ad spend by the number of video views. A view is typically counted when someone watches at least 30 seconds of your video (or the entire video if shorter). Lower CPV means you’re paying less for each viewer to engage with your video content.

When to Use

Scenario	Action
Comparing video campaign efficiency	Lower CPV indicates better cost efficiency per viewer
Setting video campaign budgets	Use historical CPV to forecast costs for target view counts
Optimizing creative performance	Test different video formats and track CPV changes
Benchmarking against industry standards	Compare your CPV to vertical averages

Metric	Relationship
Google Video Views	The denominator—total views driving your CPV
Google Spend	The numerator—total cost divided by views

See all Google Efficiency metrics →

Google Cost/All Conv.Google Cost/VTC

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics