Google All Conversions: Total Conversion Actions

Google All Conversions measures all conversion actions tracked by Google from your ads, including purchases, sign-ups, and other configured goals.

Formula

Google All Conversions = COUNT ( All Conversion Actions )

Metadata
Type	Number
Data Source	Google Ads
Aggregation	Sum

Example

Your online store ran a Google Ads campaign in March that generated 2,847 total conversions across all configured goals.

Conversion Type	Count	Percentage
Purchases	1,523	53.5%
Newsletter Sign-ups	892	31.3%
Add to Cart	432	15.2%
Total	2,847	100%

How It Works

Google All Conversions counts every conversion action Google attributed to your ads based on your configured conversion goals. This includes all conversion types you’ve set up in Google Ads—purchases, form submissions, phone calls, app installs, and any custom goals. The metric reflects Google’s own attribution model.

When to Use

Scenario	Action
Measuring total campaign impact	Compare all conversions across campaigns to identify top performers
Evaluating conversion volume	Track whether ad spend drives meaningful user actions
Comparing attribution models	Cross-reference with Upstack-attributed conversions
Optimizing for multiple goals	Monitor all conversion types, not just purchases

Metric	Relationship
Google Purchases	Subset focusing only on purchase conversions
Google All Conversions Value	Monetary value of all conversions

See all Google Conversions metrics →

Google Avg Purchase Val Google All Conv. Value

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics