Google All Conversions measures all conversion actions tracked by Google from your ads, including purchases, sign-ups, and other configured goals.
Google All Conversions = COUNT ( All Conversion Actions )
| Metadata | |
|---|
| Type | Number |
| Data Source | Google Ads |
| Aggregation | Sum |
Example
Your online store ran a Google Ads campaign in March that generated 2,847 total conversions across all configured goals.
| Conversion Type | Count | Percentage |
|---|
| Purchases | 1,523 | 53.5% |
| Newsletter Sign-ups | 892 | 31.3% |
| Add to Cart | 432 | 15.2% |
| Total | 2,847 | 100% |
How It Works
Google All Conversions counts every conversion action Google attributed to your ads based on your configured conversion goals. This includes all conversion types you’ve set up in Google Ads—purchases, form submissions, phone calls, app installs, and any custom goals. The metric reflects Google’s own attribution model.
When to Use
| Scenario | Action |
|---|
| Measuring total campaign impact | Compare all conversions across campaigns to identify top performers |
| Evaluating conversion volume | Track whether ad spend drives meaningful user actions |
| Comparing attribution models | Cross-reference with Upstack-attributed conversions |
| Optimizing for multiple goals | Monitor all conversion types, not just purchases |
| Metric | Relationship |
|---|
| Google Purchases | Subset focusing only on purchase conversions |
| Google All Conversions Value | Monetary value of all conversions |
