Google Video Views measures the total number of times users watched your Google video ads (typically 30+ seconds or the full video if shorter).
Google Video Views = COUNT ( Video Views )
| Metadata | |
|---|
| Type | Number |
| Data Source | Google Ads |
| Aggregation | Sum |
Example
A home fitness brand runs YouTube TrueView ads for their new workout equipment. Over 2 weeks, their campaign generated 47,800 video views:
| Campaign | Impressions | Video Views | View Rate |
|---|
| Spring Fitness Launch | 215,000 | 32,400 | 15.1% |
| Product Demo Series | 98,000 | 15,400 | 15.7% |
| Total | 313,000 | 47,800 | 15.3% |
How It Works
Google counts a video view when a user watches 30 seconds of your video ad (or the full ad if shorter than 30 seconds) or interacts with it, whichever comes first. This metric is pulled directly from your Google Ads account and reflects engagement with video campaigns across YouTube and the Google Display Network.
When to Use
| Scenario | Action |
|---|
| Measuring brand awareness | Track video views as a top-funnel engagement indicator |
| Evaluating creative performance | Compare view counts across different video creatives |
| Optimizing video campaigns | Identify which audiences complete more video views |
| Budget allocation | Shift spend toward campaigns with higher view volume |
| Metric | Relationship |
|---|
| Google CPV | Cost efficiency per video view |
