Google Video Views: Track Video Ad Engagement

Google Video Views measures the total number of times users watched your Google video ads (typically 30+ seconds or the full video if shorter).

Formula

Google Video Views = COUNT ( Video Views )

Metadata
Type	Number
Data Source	Google Ads
Aggregation	Sum

Example

A home fitness brand runs YouTube TrueView ads for their new workout equipment. Over 2 weeks, their campaign generated 47,800 video views:

Campaign	Impressions	Video Views	View Rate
Spring Fitness Launch	215,000	32,400	15.1%
Product Demo Series	98,000	15,400	15.7%
Total	313,000	47,800	15.3%

How It Works

Google counts a video view when a user watches 30 seconds of your video ad (or the full ad if shorter than 30 seconds) or interacts with it, whichever comes first. This metric is pulled directly from your Google Ads account and reflects engagement with video campaigns across YouTube and the Google Display Network.

When to Use

Scenario	Action
Measuring brand awareness	Track video views as a top-funnel engagement indicator
Evaluating creative performance	Compare view counts across different video creatives
Optimizing video campaigns	Identify which audiences complete more video views
Budget allocation	Shift spend toward campaigns with higher view volume

Metric	Relationship
Google CPV	Cost efficiency per video view

See all Google Conversions metrics →

Google Avg Conv. Value Google View-Thru Conv.

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​Formula

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Example

How It Works

When to Use

Related Metrics