Track Meta CPP to measure how much you pay to reach 1,000 unique people. Evaluate audience targeting efficiency and compare reach costs across campaigns.
Meta CPP (Cost Per 1,000 People) measures how much you pay to reach 1,000 unique individuals with your Meta ads.
Meta calculates CPP by dividing your total ad spend by the number of unique people reached, then multiplying by 1,000. Unlike CPM (cost per thousand impressions), CPP counts each person only once regardless of how many times they saw your ad. A lower CPP indicates more efficient audience targeting and reach.
