Documentation Index
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Track Meta ROAS to measure revenue generated per dollar spent on Meta ads. Calculate return on ad spend and optimize campaign profitability.
| Metric | Definition |
|---|---|
| Meta Purchases Value | Total revenue from purchases attributed to Meta ads |
| Meta Spend | Total amount spent on Meta advertising |
| Metadata | |
|---|---|
| Type | Ratio (multiplier) |
| Data Source | Meta Ads |
| Aggregation | Ratio |
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Prospecting | $3,000 | $9,000 | 3.0x |
| Retargeting | $1,500 | $7,500 | 5.0x |
| Lookalike | $500 | $2,000 | 4.0x |
| Scenario | Action |
|---|---|
| Campaign isn’t profitable | Pause campaigns with ROAS below your break-even threshold |
| Scaling decisions | Increase budget on campaigns exceeding target ROAS |
| Creative testing | Compare ROAS across ad variations to identify winners |
| Channel comparison | Benchmark Meta ROAS against other paid channels |
| Metric | Relationship |
|---|---|
| Meta Spend | The denominator in ROAS calculation |
| Meta Purchases Value | The numerator in ROAS calculation |
| Meta CPA | Cost efficiency per purchase (inverse perspective) |
| Meta New Customer ROAS | ROAS from first-time buyers only |
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