TikTok Subscribes Value: Track Subscription Revenue from Ads

Total dollar value of subscribe events that TikTok attributes to your advertising campaigns.

Formula

TikTok Subscribes Value = SUM ( Subscribe Values )

Formula Components

Metric	Definition
Subscribe Values	Dollar amounts assigned to individual subscribe events tracked by TikTok

Metadata
Type	Currency
Data Source	TikTok Ads
Aggregation	Sum

Example

Your TikTok campaigns generated $8,450 in subscription value last month from 169 subscribe events.

Campaign	Subscribes	Value	Avg. Value
Newsletter Signup	102	$5,100	$50
Premium Tier	67	$3,350	$50
Total	169	$8,450	$50

How It Works

TikTok tracks subscribe events that occur after users interact with your ads within your attribution window. When a tracked subscribe event fires with an assigned value, TikTok records that value and attributes it to the ad that drove the conversion.

When to Use

Scenario	Action
Measuring subscription revenue	Compare subscribes value across campaigns to identify top performers
Evaluating cost efficiency	Divide value by Cost per Subscribe to assess return on acquisition
Budget allocation	Shift spend toward campaigns generating highest subscription value
Subscription campaign ROI	Compare subscribes value against ad spend to gauge profitability

Metric	Relationship
TikTok Subscribes	Count of subscribe events that generated this value
TikTok Cost per Subscribe	Average spend per subscribe event

See all TikTok Conversions metrics →