Low AOV Purchases: Track Below-Average Order Value Conversions

Low AOV Purchases counts purchase events where the order value falls below your Shopify store’s average order value threshold.

Formula

Low AOV Purchases = COUNT ( Purchases ) WHERE order_value < average_order_value

Formula Components

Metric	Definition
Purchases	All purchase events tracked by the Upstack pixel from your Shopify checkout
order_value < average_order_value	Filters to orders below your store’s calculated average order value

Metadata
Type	Number
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Order Value Segment	Purchases	% of Total	Avg Order Value
Low AOV (under $85)	788	72%	$52
High AOV ($85+)	312	28%	$142
Total	1,100	100%	$85

Order Value Segment

Purchases

% of Total

Avg Order Value

Low AOV (under $85)

788

72%

$52

High AOV ($85+)

312

28%

$142

Total

1,100

100%

$85

How It Works

The Upstack pixel tracks every purchase event on your Shopify store and calculates whether each order falls below your store’s average order value. Low AOV purchases are counted when the order value is under this threshold, helping you identify opportunities to increase basket size through upsells, bundles, or minimum order incentives.

When to Use

Scenario	Action
Identifying upsell opportunities	Target low AOV customers with product bundles or add-ons
Evaluating promotional impact	Track whether discounts drive disproportionately low AOV orders
Optimizing free shipping thresholds	Set minimums to convert low AOV shoppers to higher-value orders
Assessing channel quality	Compare low AOV rates across traffic sources to find higher-value audiences

Metric	Relationship
High AOV Purchases	Inverse: orders above your average order value
All Purchases	Total purchases including all order values
Average Conversion Value	Average order value threshold that defines the split

Metric

Relationship

High AOV Purchases

Inverse: orders above your average order value

All Purchases

Total purchases including all order values

Average Conversion Value

Average order value threshold that defines the split

METRICS

Low AOV Purchases: Track Below-Average Order Value Conversions

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics