Bounce Rate measures the percentage of sessions where the visitor viewed only one page and left quickly, indicating poor landing page relevance.
Bounce Rate = ( Bounced Sessions ÷ Total Sessions ) × 100
| Metric | Definition |
|---|
| Bounced Sessions | Sessions with only one page view and short duration |
| Total Sessions | Total number of visits to your website |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Upstack Pixel |
| Aggregation | Ratio |
Example
Your landing page received 5,000 sessions with 2,250 bounces, resulting in a 45% bounce rate.
| Landing Page | Sessions | Bounces | Bounce Rate |
|---|
| Homepage | 2,000 | 700 | 35% |
| Product Collection | 1,500 | 600 | 40% |
| Blog Post | 1,000 | 650 | 65% |
| Sale Page | 500 | 300 | 60% |
How It Works
A bounce occurs when a visitor lands on a page and leaves without viewing any other pages or engaging meaningfully. High bounce rates often signal mismatched ad targeting, slow page loads, or poor content relevance.
When to Use
| Scenario | Action |
|---|
| High bounce on paid traffic | Review ad copy vs. landing page alignment |
| Product page bounces | Check page load speed and above-fold content |
| Blog post performance | Evaluate content quality and internal linking |
| A/B testing landing pages | Compare bounce rates between variants |
| Metric | Relationship |
|---|
| Bounce Rate (No Interaction) | Stricter measure excluding any engagement |
| Session Count | Total sessions for context |
| Avg. Session Duration | Time on site indicates engagement depth |
