Session Bounce Rate: Single-Page Visit Percentage

Bounce Rate measures the percentage of sessions where the visitor viewed only one page and left quickly, indicating poor landing page relevance.

Formula

Bounce Rate = ( Bounced Sessions ÷ Total Sessions ) × 100

Formula Components

Metric	Definition
Bounced Sessions	Sessions with only one page view and short duration
Total Sessions	Total number of visits to your website

Metadata
Type	Percentage
Data Source	Upstack Pixel
Aggregation	Ratio

Example

Your landing page received 5,000 sessions with 2,250 bounces, resulting in a 45% bounce rate.

Landing Page	Sessions	Bounces	Bounce Rate
Homepage	2,000	700	35%
Product Collection	1,500	600	40%
Blog Post	1,000	650	65%
Sale Page	500	300	60%

How It Works

A bounce occurs when a visitor lands on a page and leaves without viewing any other pages or engaging meaningfully. High bounce rates often signal mismatched ad targeting, slow page loads, or poor content relevance.

When to Use

Scenario	Action
High bounce on paid traffic	Review ad copy vs. landing page alignment
Product page bounces	Check page load speed and above-fold content
Blog post performance	Evaluate content quality and internal linking
A/B testing landing pages	Compare bounce rates between variants

Metric	Relationship
Bounce Rate (No Interaction)	Stricter measure excluding any engagement
Session Count	Total sessions for context
Avg. Session Duration	Time on site indicates engagement depth

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics