Avg. Session Duration: Time Spent Per Visit

Avg. Session Duration measures the average total time visitors spend per session on your site, indicating overall engagement depth.

Formula

Avg. Session Duration = Total Session Time ÷ Session Count

Formula Components

Metric	Definition
Total Session Time	Sum of all session durations in seconds
Session Count	Total number of sessions

Metadata
Type	Duration
Data Source	Upstack Pixel
Aggregation	Average

Example

Your store’s 8,500 sessions averaged 3 minutes 42 seconds (222 seconds) per visit.

Device	Sessions	Avg. Duration
Desktop	3,400	4:15
Mobile	4,200	3:05
Tablet	900	3:45

How It Works

Session duration is measured from the first page load to the last tracked event. Longer durations typically correlate with higher purchase intent and conversion rates. The metric includes both active engagement and idle time.

When to Use

Scenario	Action
Declining session duration	Review page load speed and content quality
Comparing traffic sources	Identify which channels bring engaged visitors
Content optimization	Measure impact of content changes
Mobile vs. desktop analysis	Identify device-specific UX issues

Metric	Relationship
Avg. Active Time	Time actively engaged (excludes idle)
Avg. Idle Time	Time spent inactive
Avg. Pages per Session	Pages viewed per session

See all Session metrics →

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics