Formula
Average Days Between Orders = Sum of Days Between Consecutive Orders ÷ Number of Repeat Purchase Intervals
Formula Components
Example
Your store’s customers place repeat orders an average of 32 days apart:How It Works
Average Days Between Orders calculates the time gap between each customer’s consecutive purchases, then averages across all repeat purchase intervals in your selected period. Only customers with 2+ orders contribute to this metric—first-time buyers are excluded since they have no interval to measure.When to Use
Related Metrics
See all Performance metrics →