New Customer Revenue Ratio: How to Calculate It in Upstack
New Customer Revenue Ratio isn’t a built-in measure. Build it as a custom measure from New Customer Total Revenue and Total Revenue.
New Customer Revenue Ratio is the share of total revenue that came from new customer orders. Upstack doesn’t ship it as a single measure, but you can build it as a custom measure from the measures it does have.
Average makes Upstack divide the period totals, instead of averaging a ratio for each day.For the same split on gross revenue with no setup, use the built-in New Customer Gross Revenue Rate.See Custom Measures for the builder.
