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Performance metrics help you understand operational efficiency at the unit level. These metrics focus on per-item costs and ratios that reveal how efficiently you’re selling products.

Available Metrics

Cost Per Unit

Average cost of goods sold per unit.

Key Insights

MetricUse Case
Cost Per UnitTrack per-item profitability and pricing efficiency

Data Source

Performance metrics are calculated from Shopify order data, specifically using cost of goods sold and unit quantities from your order history.