Gross product revenue from new customers before discounts and refunds.
New Customer Gross Revenue = SUM ( Product Revenue ) WHERE customer_type = new_customer
| Metric | Definition |
|---|
| Product Revenue | Sum of product line item totals before discounts, refunds, shipping, and taxes |
| customer_type = new_customer | Filter for customers placing their first order |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store generated $47,200 in new customer gross revenue this month:
| Week | New Customer Gross Revenue | Orders |
|---|
| Week 1 | $12,450 | 89 |
| Week 2 | $11,800 | 84 |
| Week 3 | $10,950 | 78 |
| Week 4 | $12,000 | 86 |
How It Works
New Customer Gross Revenue sums the product line item totals from first-time buyer orders. It excludes shipping, taxes, discounts, and refunds—giving you the raw product sales value before any deductions. A customer is classified as “new” if this is their first order in your Shopify store.
When to Use
| Scenario | Action |
|---|
| Measuring acquisition value | Compare new customer gross revenue to ad spend |
| Calculating new customer margin | Subtract COGS from gross revenue for profitability |
| Comparing customer segments | Compare to returning customer gross revenue |
| Evaluating product mix | Identify which products drive first purchases |
| Metric | Relationship |
|---|
| New Customer Net Revenue | After discounts and refunds |
| New Customer Total Revenue | Includes shipping and taxes |
| Gross Revenue | All customers combined |
| Returning Customer Gross Revenue | Repeat buyer comparison |
