Gross Revenue: Product Sales Before Adjustments

Revenue from product sales before subtracting discounts or refunds.

Formula

Gross Revenue = SUM ( Product Line Item Prices )

Formula Components

Metric	Definition
Product Line Item Prices	Original price of each product at time of sale, before discounts

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store generated $125,000 in gross revenue in March:

Product Category	Gross Revenue	Share
Apparel	$62,500	50%
Accessories	$37,500	30%
Footwear	$25,000	20%

After applying discounts ($8,750) and processing refunds ($3,125), your Net Revenue was $113,125.

How It Works

Gross Revenue sums the grossSalePrice field from each order—the total of all product line item prices at time of sale. This excludes shipping, taxes, discounts, and refunds, representing your theoretical maximum revenue if every order paid full price and no products were returned.

When to Use

Scenario	Action
Calculating gross margin	Compare against COGS to find product profitability
Measuring discount impact	Compare Gross vs Net Revenue to quantify promotions
Tracking refund rates	Divide refunds by Gross Revenue for return percentage
Forecasting baseline revenue	Use as the starting point for financial projections

Metric	Relationship
Total Revenue	Includes shipping and taxes
Net Revenue	Gross Revenue − Discounts − Refunds
Average Order Value	Revenue per order
Orders	Count of completed orders

See all Revenue metrics →

Total Revenue Net Revenue

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics