Revenue from product sales before subtracting discounts or refunds.
Gross Revenue = SUM ( Product Line Item Prices )
| Metric | Definition |
|---|
| Product Line Item Prices | Original price of each product at time of sale, before discounts |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store generated $125,000 in gross revenue in March:
| Product Category | Gross Revenue | Share |
|---|
| Apparel | $62,500 | 50% |
| Accessories | $37,500 | 30% |
| Footwear | $25,000 | 20% |
How It Works
Gross Revenue sums the grossSalePrice field from each order—the total of all product line item prices at time of sale. This excludes shipping, taxes, discounts, and refunds, representing your theoretical maximum revenue if every order paid full price and no products were returned.
When to Use
| Scenario | Action |
|---|
| Calculating gross margin | Compare against COGS to find product profitability |
| Measuring discount impact | Compare Gross vs Net Revenue to quantify promotions |
| Tracking refund rates | Divide refunds by Gross Revenue for return percentage |
| Forecasting baseline revenue | Use as the starting point for financial projections |
| Metric | Relationship |
|---|
| Total Revenue | Includes shipping and taxes |
| Net Revenue | Gross Revenue − Discounts − Refunds |
| Average Order Value | Revenue per order |
| Orders | Count of completed orders |
