The total dollar amount collected from all orders including product prices, shipping, and taxes—before any refunds.
Total Revenue = SUM ( Order Total Price )
| Metric | Definition |
|---|
| Order Total Price | Complete checkout amount including products, shipping, and taxes |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store collected $156,250 in total revenue in January:
| Component | Amount | % of Total |
|---|
| Products | $125,000 | 80.0% |
| Shipping | $18,750 | 12.0% |
| Tax | $12,500 | 8.0% |
How It Works
Total Revenue captures the full order amount at checkout before any post-purchase adjustments like refunds. It includes product revenue, shipping fees, and taxes—giving you the complete picture of customer payments rather than just product sales.
When to Use
| Scenario | Action |
|---|
| Sales reporting | Use as the headline revenue figure for stakeholders |
| Trend analysis | Track week-over-week or month-over-month growth |
| Revenue forecasting | Project future revenue based on historical totals |
| Customer segmentation | Compare against New/Returning Customer Total Revenue |
| Metric | Relationship |
|---|
| Gross Revenue | Product revenue before discounts/refunds (excludes shipping/tax) |
| Net Revenue | Gross Revenue − Discounts − Refunds |
| New Customer Total Revenue | Total Revenue from first-time buyers |
| Orders | Count of completed orders |
