Total Revenue: Complete Order Revenue Including Shipping and Taxes

The total dollar amount collected from all orders including product prices, shipping, and taxes—before any refunds.

Formula

Total Revenue = SUM ( Order Total Price )

Formula Components

Metric	Definition
Order Total Price	Complete checkout amount including products, shipping, and taxes

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store collected $156,250 in total revenue in January:

Component	Amount	% of Total
Products	$125,000	80.0%
Shipping	$18,750	12.0%
Tax	$12,500	8.0%

This headline number represents everything customers paid—use it for high-level sales reporting and trend analysis.

How It Works

Total Revenue captures the full order amount at checkout before any post-purchase adjustments like refunds. It includes product revenue, shipping fees, and taxes—giving you the complete picture of customer payments rather than just product sales.

When to Use

Scenario	Action
Sales reporting	Use as the headline revenue figure for stakeholders
Trend analysis	Track week-over-week or month-over-month growth
Revenue forecasting	Project future revenue based on historical totals
Customer segmentation	Compare against New/Returning Customer Total Revenue

Metric	Relationship
Gross Revenue	Product revenue before discounts/refunds (excludes shipping/tax)
Net Revenue	Gross Revenue − Discounts − Refunds
New Customer Total Revenue	Total Revenue from first-time buyers
Orders	Count of completed orders

See all Revenue metrics →

Revenue Gross Revenue

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics