Blended App Installs Value measures the total monetary value of app installs attributed to your advertising across all connected ad platforms.
Blended App Installs Value = SUM ( App Install Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta App Installs Value | Monetary value assigned to app installs from Meta ads |
| Google App Installs Value | Monetary value assigned to app installs from Google ads |
| TikTok App Installs Value | Monetary value assigned to app installs from TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your app campaigns generated $28,470 in attributed value this month across platforms:
| Platform | App Installs Value | % of Total |
|---|
| Meta Ads | $15,650 | 55% |
| Google Ads | $9,100 | 32% |
| TikTok Ads | $3,720 | 13% |
| Blended Total | $28,470 | 100% |
How It Works
App install value is determined by the conversion value you assign in each advertising platform. This could represent average lifetime value (LTV), subscription revenue, or in-app purchase estimates. Blended App Installs Value aggregates these values across all platforms to show the total attributed revenue potential from your app acquisition campaigns.
When to Use
| Scenario | Action |
|---|
| Measuring app campaign ROI | Compare install value against total ad spend |
| Identifying high-value acquisition channels | Break down by platform to find highest-value installs |
| Forecasting lifetime value | Use install values to project long-term revenue |
| Optimizing for value vs volume | Balance high-value installs with install count |
| Metric | Relationship |
|---|
| Blended App Installs | Count of installs; this metric shows their value |
| Blended Cost per App Install | Cost efficiency for each app download |
| Blended Purchases Value | Revenue from completed purchases |
