Blended App Installs measures the total number of mobile app downloads attributed to your advertising across all connected platforms.
Blended App Installs = SUM ( App Install Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta App Installs | App installs attributed to Meta Ads campaigns |
| Google App Installs | App installs attributed to Google Ads campaigns |
| TikTok App Installs | App installs attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your app campaign drove 2,847 installs in March across platforms:
| Platform | App Installs | Share |
|---|
| Meta Ads | 1,423 | 50% |
| Google Ads | 998 | 35% |
| TikTok Ads | 426 | 15% |
| Blended Total | 2,847 | 100% |
How It Works
App installs are counted when a user downloads your mobile app after clicking or viewing an ad. Each platform reports installs based on their attribution window—typically 7 days for click-through and 1 day for view-through. Blended App Installs aggregates these counts to show total acquisition volume across your entire paid media mix.
When to Use
| Scenario | Action |
|---|
| Measuring app acquisition campaigns | Track total installs across all platforms |
| Comparing platform efficiency | Pair with cost per app install to find lowest cost channel |
| Forecasting growth | Use install trends to project user acquisition |
| Budget allocation | Shift spend toward platforms driving more installs |
| Metric | Relationship |
|---|
| Blended Cost per App Install | Cost efficiency for each app download |
| Blended Completed Registrations | In-app signups after install |
| Blended Leads | Lead generation conversions |
