Blended Purchases Value measures the total monetary value of purchases attributed to your advertising across all connected ad platforms.
Blended Purchases Value = SUM ( Purchase Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Purchases Value | Revenue from purchases attributed to Meta ads |
| Google Purchases Value | Revenue from purchases attributed to Google ads |
| TikTok Purchases Value | Revenue from purchases attributed to TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated $47,250 in attributed purchase value last month:
| Platform | Purchases Value | % of Total |
|---|
| Meta Ads | $28,500 | 60% |
| Google Ads | $14,175 | 30% |
| TikTok Ads | $4,575 | 10% |
| Blended Total | $47,250 | 100% |
How It Works
Blended Purchases Value aggregates the total revenue from purchase conversions attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed conversion value, and Upstack combines them into a single cross-platform view.
When to Use
| Scenario | Action |
|---|
| Measuring total ad-attributed revenue | Compare against total spend to calculate blended ROAS |
| Budget allocation decisions | Identify which platforms drive the most purchase value |
| Revenue forecasting | Project expected revenue based on planned ad spend |
| Performance reporting | Show stakeholders total revenue impact of advertising |
| Metric | Relationship |
|---|
| Blended Purchases | Count of purchases; this metric shows their value |
| Blended ROAS | Uses this metric as the numerator |
| Blended CPA | Cost efficiency; this metric shows revenue efficiency |
