Blended Searches Value measures the total monetary value associated with on-site search events attributed to your advertising across all connected ad platforms.
Blended Searches Value = SUM ( Search Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Search Value | Monetary value of on-site searches from Meta ads |
| Google Search Value | Monetary value of on-site searches from Google ads |
| TikTok Search Value | Monetary value of on-site searches from TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads generated $8,750 in search value this week across all platforms:
| Platform | Search Value | % of Total |
|---|
| Meta Ads | $4,900 | 56% |
| Google Ads | $2,625 | 30% |
| TikTok Ads | $1,225 | 14% |
| Blended Total | $8,750 | 100% |
How It Works
Blended Searches Value aggregates the monetary value assigned to on-site search events across Meta, Google, and TikTok. Each platform reports value based on their attribution windows and the conversion value you’ve configured. This metric helps quantify the revenue potential of search-driven engagement from your ads.
When to Use
| Scenario | Action |
|---|
| Measuring search intent value | Compare search value against ad spend to assess ROI |
| Evaluating product discovery | Track how much value searches represent in your funnel |
| Optimizing for high-value searches | Identify campaigns driving valuable search behavior |
| Comparing platform performance | Break down by platform to see value contribution |
| Metric | Relationship |
|---|
| Blended Searches | Count of search events; this metric shows their value |
| Blended Cost per Search | Efficiency metric showing cost to generate each search |
| Blended View Contents Value | Value of product page views |
