Blended Searches measures the total number of on-site search events attributed to your ads across all connected advertising platforms.
Blended Searches = SUM ( Search Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Search Events | On-site search events attributed to Meta Ads campaigns |
| Google Searches | On-site search events attributed to Google Ads campaigns |
| TikTok Searches | On-site search events attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
A fashion retailer running campaigns across three platforms sees 1,892 searches for the week:
| Platform | Searches | % of Total |
|---|
| Meta Ads | 1,043 | 55.1% |
| Google Ads | 621 | 32.8% |
| TikTok Ads | 228 | 12.1% |
| Blended Total | 1,892 | 100% |
How It Works
Blended Searches aggregates on-site search events reported by each advertising platform. When a user clicks an ad and performs a search on your website within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view.
When to Use
| Scenario | Action |
|---|
| Measuring ad-driven search intent | Track how ads drive product discovery |
| Evaluating top-funnel engagement | Use searches as an early intent signal |
| Optimizing landing pages | High searches may indicate unclear navigation |
| Comparing platform performance | Identify which platforms drive search behavior |
| Metric | Relationship |
|---|
| Blended Cost per Search | Efficiency metric showing cost to generate each search |
| Blended View Contents | Next funnel stage — product page views |
| Blended Add to Carts | Further down funnel — cart additions |
