Blended View Contents Value measures the total monetary value of products viewed that are attributed to your advertising across all connected ad platforms.
Blended View Contents Value = SUM ( View Content Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta View Contents Value | Monetary value of products viewed from Meta ads |
| Google View Contents Value | Monetary value of products viewed from Google ads |
| TikTok View Contents Value | Monetary value of products viewed from TikTok ads |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your ads drove $47,500 in viewed product value across all platforms last week:
| Platform | View Contents | Avg Product Value | View Contents Value |
|---|
| Meta Ads | 2,150 | $18.50 | $39,775 |
| Google Ads | 320 | $22.00 | $7,040 |
| TikTok Ads | 28 | $24.50 | $686 |
| Blended Total | 2,498 | $19.02 | $47,501 |
How It Works
When users click your ads and view product pages, each ad platform tracks the product value based on your catalog data. Blended View Contents Value aggregates these values across Meta, Google, and TikTok to show your total upper-funnel value engagement from advertising.
When to Use
| Scenario | Action |
|---|
| Measuring upper-funnel value engagement | Compare view contents value to add-to-cart value |
| Evaluating product discovery from ads | Track which platforms drive high-value product views |
| Forecasting downstream revenue | Use as leading indicator for purchases |
| Optimizing for consideration | Allocate budget to platforms driving valuable views |
| Metric | Relationship |
|---|
| Blended View Contents | Count of views — this metric adds the value |
| Blended Add to Carts Value | Next funnel stage — cart value |
| Blended Purchases Value | Final conversion value |
