Blended Trial Starts Value measures the total assigned monetary value of free trial activations attributed to your advertising across all connected ad platforms.
Blended Trial Starts Value = SUM ( Trial Start Value ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Trial Starts Value | Assigned value of trials attributed to Meta Ads campaigns |
| Google Trial Starts Value | Assigned value of trials attributed to Google Ads campaigns |
| TikTok Trial Starts Value | Assigned value of trials attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your campaigns generated $8,470 in attributed trial value across all channels last month:
| Platform | Trial Starts | Value | Avg Value |
|---|
| Meta Ads | 412 | $4,120 | $10.00 |
| Google Ads | 289 | $2,890 | $10.00 |
| TikTok Ads | 146 | $1,460 | $10.00 |
| Blended Total | 847 | $8,470 | $10.00 |
How It Works
Blended Trial Starts Value aggregates the assigned monetary value of free trial activations attributed to your ads across Meta, Google, and TikTok. Each platform reports its attributed trial value based on your configured conversion tracking and assigned event values, and Upstack combines them into a single cross-platform view.
When to Use
| Scenario | Action |
|---|
| Measuring trial acquisition value | Compare attributed value against spend for trial ROAS |
| Budget allocation decisions | Identify which platforms drive the highest-value trial signups |
| LTV forecasting | Project expected lifetime value based on trial acquisition value |
| Performance reporting | Show stakeholders total trial value driven by advertising |
| Metric | Relationship |
|---|
| Blended Trial Starts | Count of trials; this metric shows their assigned value |
| Blended Cost per Trial Start | Cost to acquire each trial signup |
| Blended Subscriptions | Later funnel stage — trials that convert to paid |
