Skip to main content
Blended Trial Starts measures the total number of free trial activations attributed to your ads across all connected advertising platforms.

​
Formula

Blended Trial Starts = SUM ( Trial Start Events ) ACROSS All Channels

​
Formula Components

​
Example

Your campaigns generated 847 free trial starts across all channels last month:

​
How It Works

Blended Trial Starts aggregates trial activation events reported by each connected advertising platform. When a user starts a free trial that’s attributed to an ad within the platform’s attribution window, each platform records a trial start event. This metric sums those events across Meta, Google, and TikTok to give you a unified view of trial acquisition performance.

​
When to Use

See all Blended Conversions metrics →