Blended Subscriptions measures the total number of subscription sign-ups attributed to your advertising across all connected platforms.
Blended Subscriptions = SUM ( Subscription Events ) ACROSS All Channels
| Metric | Definition |
|---|
| Meta Subscription Events | Subscription sign-ups attributed to Meta Ads campaigns |
| Google Subscription Events | Subscription sign-ups attributed to Google Ads campaigns |
| TikTok Subscription Events | Subscription sign-ups attributed to TikTok Ads campaigns |
| Metadata | |
|---|
| Type | Number |
| Data Source | Meta Ads, Google Ads, TikTok Ads |
| Aggregation | Sum |
Example
Your subscription business generated 847 new subscriptions last month across all ad platforms.
| Platform | Subscriptions | Ad Spend | Cost per Subscription |
|---|
| Meta Ads | 412 | $6,180 | $15.00 |
| Google Ads | 298 | $5,066 | $17.00 |
| TikTok Ads | 137 | $2,466 | $18.00 |
| Total | 847 | $13,712 | $16.19 |
How It Works
When a user clicks or views your ad and later signs up for a subscription, that conversion is attributed to the originating ad. Blended Subscriptions aggregates these attributed sign-ups across Meta, Google, and TikTok to show your total subscription acquisition from paid advertising.
When to Use
| Scenario | Action |
|---|
| Measuring subscription acquisition | Track total subscriptions driven by all ad platforms |
| Comparing platform performance | See which channels drive the most subscriptions |
| Forecasting recurring revenue | Multiply subscriptions by average subscription value |
| Optimizing for LTV | Focus spend on platforms with highest-value subscribers |
| Metric | Relationship |
|---|
| Blended Trial Starts | Users who started trials before subscribing |
| Blended Purchases | One-time purchases vs recurring subscriptions |
| Blended Cost per Subscription | Cost to acquire each subscription |
