Meta Advertising Metrics: Track Facebook & Instagram Ad Performance
Track Meta (Facebook/Instagram) ad performance in Upstack. View 75 metrics including ROAS, CPA, CTR, video views with formulas and optimization tips.
Meta advertising metrics measure your Facebook and Instagram ad performance across the full marketing funnel. These metrics come directly from Meta’s Marketing API and help you evaluate campaign efficiency, audience engagement, and conversion attribution.
Meta attributes conversions based on its attribution window settings. By default, Meta uses a 7-day click and 1-day view window—meaning a conversion is attributed to an ad if someone clicked it within 7 days or viewed it within 1 day before converting.
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