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Advertising metrics measure your paid marketing performance across channels. These platform-reported metrics come directly from ad platform APIs and help you evaluate spend efficiency, audience reach, engagement, and campaign ROI. Use these alongside Funnel metrics for a complete picture of attributed vs. platform-reported performance.
Data Source: Ad Platform APIs (Meta, Google, TikTok)
Metrics in Category: 359

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Platforms

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When to Use

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Meta Ads

Comprehensive metrics from Meta (Facebook & Instagram) covering spend, audience, clicks, efficiency, conversions, engagement, and video performance. → View All Meta Metrics

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Key Meta Metrics

Metrics from Google Ads covering Search, Display, Shopping, and YouTube campaign performance. → View All Google Metrics

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TikTok Ads

Metrics from TikTok Ads Manager for video advertising performance and conversion tracking. → View All TikTok Metrics

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Blended Metrics

Cross-platform aggregated metrics for unified advertising performance analysis. Blended metrics combine data from Meta, Google, and TikTok into single views for holistic campaign evaluation. Blended ROAS, Blended CPA, and Total Ad Spend use spend from every platform. Cost-per metrics for actions only some platforms report, such as Blended Cost per Add to Cart, count spend from those platforms only. See which spend the cost-per metrics use. → View All Blended Metrics

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Key Blended Metrics

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Platform vs. Attributed Metrics

Understanding the difference between advertising metrics and funnel metrics:
Best Practice: Compare platform-reported conversions (advertising metrics) with attributed conversions (funnel metrics) to understand how each platform’s attribution model differs from cross-channel reality.