Advertising metrics measure your paid marketing performance across channels. These platform-reported metrics come directly from ad platform APIs and help you evaluate spend efficiency, audience reach, engagement, and campaign ROI. Use these alongside Funnel metrics for a complete picture of attributed vs. platform-reported performance.
Data Source: Ad Platform APIs (Meta, Google, TikTok)
Metrics in Category: 305+
When to Use
Comprehensive metrics from Meta (Facebook & Instagram) covering spend, audience, clicks, efficiency, conversions, engagement, and video performance.
→ View All Meta Metrics
Google Ads
Metrics from Google Ads covering Search, Display, Shopping, and YouTube campaign performance.
→ View All Google Metrics (coming soon)
TikTok Ads
Metrics from TikTok Ads Manager for video advertising performance and conversion tracking.
→ View All TikTok Metrics (coming soon)
Blended Metrics
Cross-platform aggregated metrics for unified advertising performance analysis. Blended metrics combine data from Meta, Google, and TikTok into single views for holistic campaign evaluation.
→ View All Blended Metrics (coming soon)
Key Blended Metrics
Understanding the difference between advertising metrics and funnel metrics:
Best Practice: Compare platform-reported conversions (advertising metrics) with attributed conversions (funnel metrics) to understand how each platform’s attribution model differs from cross-channel reality.
