Meta rows imported before Upstack’s app install mapping was corrected have no installs. Older dates may show no value until Meta data for that period is re-imported.
Formula
Meta App Installs = COUNT ( app_install events )
Formula Components
Example
Your Meta app install campaigns drove 2,847 installs in Q2 across iOS and Android.How It Works
Meta counts an app install when a user downloads and opens your app after interacting with your ad within the attribution window. Install events are captured via the Meta SDK integrated in your mobile app, which sends the installation signal back to Meta’s servers for attribution. For daily data, Upstack reads Meta’somni_app_install action, along with the install value and cost per install Meta reports for it. For hourly data, Upstack adds up the individual install actions (app_custom_event.fb_mobile_app_install, offline_conversion.app_install, offsite_conversion.fb_pixel_app_install, and onsite_conversion.app_install) and calculates cost per install as hourly spend divided by that total.
When to Use
Related Metrics
See all Meta Conversions metrics →