TikTok rows imported before Upstack began requesting install counts have no installs. Older dates may show zero or no value until TikTok data for that period is re-imported.
Formula
TikTok App Installs = COUNT ( TikTok-Attributed App Install Events )
Formula Components
Example
Your fitness app campaign drove 2,847 installs in March across three ad groups targeting different audiences.How It Works
TikTok tracks app installs using mobile measurement partners (MMPs) and TikTok’s own SDK. When a user clicks your ad and installs your app within the attribution window, TikTok counts it as an attributed install. Upstack imports TikTok’sapp_install reporting metric for each account, campaign, ad group, and ad, daily and hourly. TikTok credits each install to the date of the ad impression, not the date of the install, so totals can differ from Ads Manager views set to conversion time.
When to Use
Related Metrics
See all TikTok Conversions metrics →