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Click metrics measure how users engage with your TikTok ads through clicks and landing page interactions. Use these to evaluate creative performance and traffic generation.
Data Source: TikTok Ads
Metrics: 6

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Metrics in This Group

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How These Metrics Relate

Click metrics form a funnel from impressions to site visits:
  1. TikTok Impressions → Users see your ad
  2. TikTok Total Clicks → Users click your ad
  3. TikTok Landing Page Views → Users’ browsers load your page
Calculated metrics:
  • TikTok CTR = Clicks ÷ Impressions × 100
  • TikTok CPC = Spend ÷ Clicks
  • TikTok LP View Rate = Landing Page Views ÷ Clicks × 100

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Choosing the Right Metric

  • Engagement analysis: Use Clicks and CTR to measure ad appeal
  • Traffic campaigns: Use Landing Page Views for actual site visits
  • Cost analysis: Use CPC and Cost per LP View to evaluate traffic cost
  • Page performance: Low LP View Rate indicates slow pages or bounce issues