Data Source: TikTok Ads
Metrics: 6
Metrics: 6
Metrics in This Group
| Metric | Description | When to Use |
|---|---|---|
| TikTok Total Clicks | Total clicks on ads | Measure overall engagement |
| TikTok CPC | Cost per click (Spend ÷ Clicks) | Evaluate click efficiency |
| TikTok CTR | Click-through rate (Clicks ÷ Impressions) | Compare creative performance |
| TikTok Landing Page Views | Clicks that loaded your landing page | Measure actual site visits |
| TikTok Cost per LP View | Cost per landing page view | Evaluate traffic cost |
| TikTok LP View Rate | Percentage of clicks that loaded page | Identify landing page issues |
How These Metrics Relate
Click metrics form a funnel from impressions to site visits:- TikTok Impressions → Users see your ad
- TikTok Total Clicks → Users click your ad
- TikTok Landing Page Views → Users’ browsers load your page
- TikTok CTR = Clicks ÷ Impressions × 100
- TikTok CPC = Spend ÷ Clicks
- TikTok LP View Rate = Landing Page Views ÷ Clicks × 100
Choosing the Right Metric
- Engagement analysis: Use Clicks and CTR to measure ad appeal
- Traffic campaigns: Use Landing Page Views for actual site visits
- Cost analysis: Use CPC and Cost per LP View to evaluate traffic cost
- Page performance: Low LP View Rate indicates slow pages or bounce issues